KREAKTIVA: The Storytelling and Experience Design Studio
KREAKTIVA is the creative studio behind Storytelling Macedonia and Storytelling Skopje.
We design immersive experiences that connect people with heritage — through stories, participation, and emotion.
From ancient sites and living traditions to modern creative industries, our projects transform cultural narratives into memorable encounters that inspire, educate, and unite.
🪶 About KREAKTIVA
Founded by heritage interpreter and experience designer Vasilka Dimitrovska, KREAKTIVA blends storytelling, design thinking, and heritage interpretation into a single creative language.
We collaborate with museums, cultural institutions, destinations, and creative teams to craft tailor-made heritage experiences rooted in authenticity, aesthetics, and human connection.
🌿 Focus Areas
1. Storytelling & Interpretation
• Narrative design for heritage sites, museums, and cultural routes
• Live interpretation and training for guides, curators, and educators
• Interpretive planning and audience engagement strategies
2. Experience & Game Design
• Gamified heritage experiences and quests
• Team-building modules and educational programs
• Participatory, hands-on, and site-specific activities
3. Creative Concept Development
• Experience design consulting for cultural institutions and EU projects
• Heritage-inspired branding, product concepts, and campaigns
• Visual storytelling for digital and printed media
4. Intangible Heritage & Cultural Sustainability
• Safeguarding and interpretation of living traditions and crafts
• ICH-based educational programs and creative workshops
• Co-creation with local communities and artisans
5. Digital & Immersive Heritage
• Audio storytelling, AR/VR integration, and hybrid experiences
• Interactive maps, audio tours, and digital storytelling formats
🧭 Brand Architecture
Umbrella: KREAKTIVA – The Storytelling and Experience Design Studio
Sub-brands: Storytelling Macedonia | Storytelling Skopje